Patricia Scheuer from telenovela villain to gastronomy icon
Patricia Scheuer is a multifaceted figure who has excelled both in the entertainment world and in gastronomy. After a successful career as an actress in Argentine telenovelas, she decided to reinvent herself and became an influential gastronomic entrepreneur, leaving an indelible mark in Argentina and Brazil with her innovative restaurants and bars. Her story is an example of resilience, creativity, and passion for art in all its forms.
Beginnings in acting and music
From an early age, Patricia showed a natural inclination toward the performing arts. Her passion for singing emerged during her school years, where she had the opportunity to work with prominent figures such as Jorge Calandrelli, a renowned music producer. This experience led her to make professional recordings at RCA, solidifying her entry into the music world. Later, she ventured into acting, standing out in villain roles in various Argentine telenovelas, where her presence and talent made her shine on the small screen.
Transition to the gastronomic world
At the age of 41, facing personal challenges such as a divorce and the responsibility of raising two teenage children, Patricia decided to reinvent herself. Her love for cooking, inherited from her American mother who found refuge in preparing exquisite dishes, motivated her to explore the gastronomic field. She began this new stage seeking opportunities in theater, which led her to reconnect with her passion for cooking and hospitality.
Outstanding gastronomic ventures
Together with her partner Luis Morandi, Patricia was a pioneer in creating gastronomic spaces that combine culinary excellence with unique sensory experiences. Among her most emblematic ventures are:
- Gran Bar Danzón: Located in Buenos Aires, this bar has become a reference in the city’s nightlife, offering a mix of signature cocktails and a carefully curated music selection.
- Sucre: Renowned for its contemporary cuisine, Sucre has been praised for its sophisticated atmosphere and its innovative menu that blends traditional flavors with modern techniques.
- Bar Uriarte: This spot stands out for its cozy atmosphere and a gastronomic proposal that highlights local ingredients, becoming a meeting place for food lovers.
- Arturito: Located in São Paulo, Brazil, this restaurant reflects Patricia’s ability to expand her gastronomic vision beyond Argentine borders, offering a high-quality culinary experience.
- BASA: Situated in the Retiro neighborhood, BASA stands out for its modern atmosphere and a culinary offering that combines international influences with local touches.
Philosophy and approach to hospitality
Patricia sees gastronomy as a form of art that engages all the senses. Her theater background has allowed her to understand the importance of every detail in creating a memorable experience for diners. From lighting and music to the presentation of dishes, each element is carefully considered to ensure an atmosphere that invites enjoyment and connection.
Commitment and work ethic
Patricia’s dedication to her craft is evident in her daily routine. She works tirelessly, showing an unwavering passion for gastronomy and hospitality. Her focus on constant work and love for what she does have led her to build a career with no regrets, where every challenge is an opportunity to grow and learn.
Legacy and contribution to the gastronomic sector
Throughout her career, Patricia has left a significant mark on the gastronomic industry in Argentina and Brazil. Her ability to fuse art, culture, and cuisine has redefined the culinary experience in the spaces she has created. Moreover, she has inspired new generations of entrepreneurs and professionals to value the importance of passion, dedication, and attention to detail in the world of hospitality.
