Bob Iger: a new mission at Disney

Bob Iger

Ex CEO de The Walt Disney Company

Robert A. “Bob” Iger is an iconic figure in the global entertainment industry. As the former CEO of The Walt Disney Company, Iger has been a pioneer, taking the company to new heights and expanding its influence worldwide.

Early life and education

Bob Iger was born on February 10, 1951, in New York. He grew up in an environment that encouraged creativity and learning, which led him to study Television and Radio at Ithaca College. His education paved the way for his future career in the entertainment world.

Professional career

Iger began his career at ABC in 1974, rising through the ranks until being named president of ABC Entertainment in 1989. His leadership and vision brought the network a period of great success.
In 1996, following the merger of ABC with Disney, Iger joined The Walt Disney Company, where he held several leadership roles before being named CEO in 2005. As CEO, Iger transformed Disney by focusing on three key strategies: creating the best possible creative content, embracing innovation and cutting-edge technology, and expanding into new global markets.

Key achievements

Under Iger’s leadership, Disney experienced unprecedented growth. Some of his most notable accomplishments include:

  • Strategic acquisitions: Iger oversaw the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox, greatly expanding Disney’s content portfolio and global reach.
  • Global expansion: Under his direction, Disney strengthened its global footprint, opening theme parks in Shanghai and Hong Kong.
  • Digital innovation: Iger played a pivotal role in launching Disney+, positioning the company as a major player in the streaming industry.

Controversies and positive approach

Like any high-profile leader, Iger faced challenges and controversies throughout his career. However, he consistently maintained a positive approach, aiming to find constructive and proactive solutions. For example, his decision to acquire major studios was initially met with skepticism, but it later proved to be a visionary strategy that greatly enhanced Disney’s position in the industry.

Legacy and recognition

Bob Iger’s legacy as a titan of the entertainment industry is monumental, marking a golden era for The Walt Disney Company. His leadership not only redefined the company but also set new standards for the global entertainment landscape.
Under his tenure, Disney not only grew through acquisitions and global expansion but also thrived in the digital age, adapting and succeeding in an ever-changing media environment. Iger has been the architect behind some of Disney’s boldest and most strategic decisions, including the acquisition of Pixar, Marvel, Lucasfilm, and 21st Century Fox. These moves have redefined the nature of entertainment content and its distribution, securing Disney’s continued success and dominance in the sector.
For his outstanding achievements, Iger has received numerous awards and recognitions. He has been named one of Time magazine’s “Most Influential People” on several occasions. He was also awarded Vanity Fair’s “Media Person of the Year” and has consistently appeared on Barron’s list of “Best CEOs.”
Beyond accolades, Iger’s true legacy lies in how he has shaped the perception of entertainment. His vision and leadership have inspired generations of creators, executives, and fans around the world, leaving an indelible mark on the industry for decades to come.