Patricio Campillo: mexican fashion with identity and innovation
Patricio Campillo is a Mexican designer who has gained international recognition by blending charro tradition with a contemporary vision. Founder of the brand Campillo, he was a semifinalist for the prestigious LVMH Prize and made his debut at New York Fashion Week in 2024. His commitment to sustainability and Mexican craftsmanship has shaped his creative identity, while his work has also expressed cultural and political stances, such as his response to Trump’s executive order regarding the Gulf of Mexico.
Beginnings and education
Born in Mexico City, Patricio Campillo grew up surrounded by charro culture—an influence that would later become the foundation of his creative proposal. He studied communications and earned a master’s degree in luxury marketing, which gave him a comprehensive understanding of the fashion and luxury industries. His professional journey began in fashion journalism, but his creative drive led him to explore areas such as art direction and design.
Founding of “The Pack” and evolution to “Campillo
In 2017, Patricio founded The Pack, a brand aimed at reinterpreting menswear from a contemporary perspective. Over time, and following deep reflection on his roots and personal experiences, he decided to rename the brand Campillo. This shift marked a move toward a more mature aesthetic and a more direct connection to his cultural heritage. His collections began incorporating elements of charrería, blending traditional tailoring techniques with modern design.
International recognition and achievements
Campillo’s work did not go unnoticed on the international stage. In 2024, he became the first Mexican designer to be named a semifinalist for the prestigious LVMH Prize, which highlights the world’s most promising emerging fashion talents. This achievement not only placed Campillo on the global fashion map, but also emphasized the richness of Mexican culture in the design world.
In September 2024, Patricio debuted at New York Fashion Week, presenting a collection that paid tribute to Mexico’s volcanoes and their influence on the landscape. The garments stood out for their meticulous tailoring and details that evoked charro tradition—reinterpreted through a contemporary lens.
Commitment to sustainability and craftsmanship
One of the core pillars of the Campillo brand is its commitment to sustainability. Patricio has worked closely with Mexican artisans to incorporate traditional techniques into his designs, ensuring that each piece is not only visually compelling but also environmentally respectful. From the use of biodegradable materials to innovative dyeing processes, the brand seeks to minimize its ecological footprint while celebrating Mexico’s artisanal richness.
Creative responses to political contexts
In February 2025, during New York Fashion Week, Campillo presented a T-shirt bearing the phrase “Golfo de México,” seemingly in response to former president Donald Trump’s executive order that renamed the Gulf of Mexico as the “Gulf of America” within U.S. territory. This gesture was interpreted as an affirmation of Mexican identity and a defense of cultural heritage.
