Nati Jota: from journalist to digital icon

Nati Jota, whose real name is Natalia Jersonsky, is an Argentine journalist and influencer who has made a name for herself in both traditional media and on social platforms thanks to her fresh and authentic style. Born in Buenos Aires, she is known for her ability to connect with a young audience through everyday humor and relatability. With millions of followers on platforms like Instagram and Twitter, Nati has turned her passion for communication into a successful career spanning radio, television, and digital content creation.

Early life and education

Natalia Jersonsky, better known by her pseudonym Nati Jota, was born on May 26, 1994, in Buenos Aires, Argentina. From a young age, she showed a strong interest in media and entertainment, which led her to study journalism at the University of Palermo, where she began developing her distinctive, laid-back communication style.

Throughout her career, she has made smart use of digital platforms to build a strong personal brand, using humor and authenticity to connect with her audience. Though she started in traditional media, she soon recognized the power of social networks to expand her reach, becoming one of the most influential figures among Argentina’s new generation of digital communicators.

Media career

Nati began her professional path as a sports journalist, working for various digital outlets and contributing to both radio and TV shows. Her big break came with her role on the radio show El club del Moro, hosted by Santiago del Moro on La 100, where her fresh and spontaneous style quickly made her a favorite among listeners.

Her popularity on social media skyrocketed, especially on Twitter and Instagram, where she shared moments from her daily life, thoughts, and a type of humor that resonated deeply with young people. This success established her as one of the country’s top influencers, with thousands of fans actively engaging with her content.

On television, Nati was part of ESPN Redes, a show that blended humor, sports, and digital culture. Her charisma and natural ability to interact with her colleagues and the audience cemented her place as a versatile figure, capable of thriving in both traditional and digital media environments.

Social media impact

Nati Jota’s impact on social media has been massive. On Instagram, where she has over two million followers, she shares everyday moments, travels, personal reflections, and commentary on current events. Her honest and accessible tone has made her a role model for young Argentinians.

On Twitter, she has become known for her clever and humorous posts, as well as her direct interaction with followers. Her tweets often go viral, generating thousands of shares and comments. Her success in this space has also led to collaborations with major brands and advertising campaigns.

Achievements and recognition

Over time, Nati has been recognized as one of Argentina’s most prominent influencers. Her digital influence and ability to connect with young audiences have established her as a reference point in today’s media landscape.

One of her key achievements was creating her own digital series, Llámenme Bruna, where she shares personal stories, interviews, and reflections. This project further solidified her presence as a content creator beyond traditional formats.

She has also been featured in specialized publications as one of the country’s most influential media personalities, praised for her adaptability to new trends and formats.

Controversies and public image

Despite her success, Nati Jota has not been free from controversy. One notable incident occurred in 2020 when she was accused of cultural appropriation in a post referencing Afro-descendant culture. She issued a public apology, and the event sparked widespread debate about humor and cultural sensitivity online.

Another controversial topic has been her public sharing of personal life, particularly her relationships. While she has always been open about her experiences, this has occasionally led to criticism. Still, she has consistently addressed such situations with humor and authenticity, reinforcing the support of her audience.

Future outlook

With a career on the rise, Nati Jota remains one of the most relevant figures in the Argentine media scene. Her ability to evolve and adapt to the digital age guarantees her continued presence in the media landscape.

In the years ahead, she is likely to explore new creative opportunities—whether through personal projects, new television ventures, or emerging formats like podcasts. Her versatility and strong connection with her followers position her as one of the most significant voices of Argentina’s millennial generation.