Santiago Caputo and the Silent Role Shaping Power within Javier Milei’s Government
Santiago Caputo, figura clave en la comunicación y estrategia política de La Libertad Avanza.
Santiago Caputo is one of the most influential political advisors in contemporary Argentina. Known for maintaining a low public profile and a strong background in political communication strategy, he has become a key figure within President Javier Milei’s inner circle. His prior experience working on electoral campaigns across Latin America, combined with his skill in engaging younger voters through social media, positioned him as a central architect of La Libertad Avanza’s rise. Despite his discretion, Caputo’s name is increasingly prominent in political circles.
Education and Early Steps in Politics
Santiago Caputo began his academic path in Computer Engineering at the Universidad de la Defensa Nacional, later shifting toward Political Science at the University of Buenos Aires. His interest in political strategy and communication led him to join the team of Jaime Durán Barba, the renowned strategist behind Mauricio Macri’s 2015 presidential campaign. This formative period allowed Caputo to develop expertise that he would later apply in political operations throughout Latin America, including in Chile, Uruguay, Paraguay, and El Salvador.
Rise within Javier Milei’s Circle
Caputo’s connection with Javier Milei solidified during the 2021 legislative campaign, when he was brought in to oversee communication strategy. His disruptive approach and command of digital media played a crucial role in expanding La Libertad Avanza’s reach among young voters. During the 2023 presidential campaign, Caputo was instrumental in both the planning and execution of the strategy that ultimately led to Milei’s election victory.
Influence and Media Portrayal
Caputo’s influence within Milei’s administration has not gone unnoticed. He has earned nicknames like “The Kremlin Wizard” and “The Dark Monk,” references to his reserved style and his role as a behind-the-scenes power broker. His strategic input and media orchestration are widely regarded as essential to the functioning and public messaging of the government.
Family Ties and Political Network
Santiago Caputo is the nephew of Nicolás Caputo, a businessman closely linked to Mauricio Macri, and Luis Caputo, Argentina’s current Minister of Economy. These family connections have sparked speculation regarding his broader influence within the political and financial ecosystem. Nonetheless, his rise in Milei’s environment is widely credited to his own merit and his effectiveness as a political strategist.
Controversies and Challenges
Despite his behind-the-scenes role, Caputo has been involved in several controversies. In April 2025, he clashed with a press photographer during a public event, prompting criticism from journalistic and human rights organizations. He was also linked to a social media account that was shut down after disseminating a manipulated video. These incidents were addressed by the government, which publicly supported Caputo and downplayed the backlash.
Outlook and Legacy
Santiago Caputo continues to play a leading role in the administration of President Javier Milei. His strategic vision and command of political messaging have been central to the establishment of La Libertad Avanza as a major political force. As the government navigates complex domestic and international challenges, Caputo’s influence is expected to remain pivotal in shaping both policy direction and public discourse.
