Rouse Lasserre: the Argentine designer who renewed bespoke tailoring
Rouse Lasserre combina técnicas de sastrería clásica, experiencia en vestuario escénico y una mirada contemporánea aplicada a piezas únicas y ediciones limitadas.
Rouse Lasserre built her identity within Argentine fashion through an unusual combination: the precision of classic tailoring, experience in stage costume design and an approach that leaves the traces of craftsmanship visible. Since creating her label in 2019, she has developed one-of-a-kind garments and limited editions, while also dressing actors and musicians for festivals, premieres and international ceremonies. Her work takes traditional structures and reshapes them to suit the personality, body and story of each wearer.
A childhood among drawings and sewing
Lasserre was born in San Enrique, a rural town in the Buenos Aires district of 25 de Mayo, and later lived in Saladillo. She was raised by her father and her grandmother Nilda, a local dressmaker whose work shaped her earliest contact with clothing.
From a young age, she observed patterns, fabrics and the sewing machine, although her own way of creating already revealed an interest in altering established forms. At the age of ten, she drew a shoe on a piece of paper she found in the delicatessen where her father worked. That combination of observation, drawing and intuition would later become a central part of her creative process.
Training and her time at the Teatro Colón
After finishing secondary school, she moved to La Plata to study Fashion Design. During those years, she worked in different jobs to support herself and developed skills in drawing, pattern-making and garment construction.
Her career took a new direction when she entered a competition to work at the Teatro Colón. Although she had no previous experience in historical costume, she passed a test that required her to make a sleeve inspired by Renaissance and Baroque styles. Months later, she was invited to join the tailoring department.
She remained at the theatre for five years, where she acquired speed, precision and the ability to work with different materials and body types. Her contact with dancers, actors, costume makers and national and international designers allowed her to understand how a garment contributes to the construction of a character. She also collaborated on productions connected with figures such as German choreographer Sasha Waltz.
From stage costumes to film and television
After her theatrical experience, Lasserre began working independently with designers and specialised workshops. Her arrival at Sastrería Buenos Aires brought her closer to period costume work for major audiovisual productions.
She took part in the construction and development of garments for series such as Santa Evita, Limbo and El Reino. Film and television work required a different form of interpretation: the garments had to function on camera, reflect a particular historical period and support the psychology of each character.
The creation of her own label
In 2019, she founded Rouse Lasserre, a designer label focused on bespoke tailoring, one-of-a-kind pieces and limited-production collections. Her work preserves recognisable elements of the craft—defined lines, high-quality materials and close attention to finishing—while incorporating asymmetry, exposed seams, volume and structures that depart from conventional construction.
The designer approaches each commission as a dialogue. Before defining a garment, she considers what the person wearing it wants to communicate. The suit therefore ceases to be a rigid uniform and becomes an extension of individual identity.
One of her capsule collections, Beauty in Imperfection, drew inspiration from kintsugi, the Japanese technique of repairing broken objects without concealing their fractures. That idea captures much of her visual language: the marks left by the process are not hidden, but instead become part of the garment’s aesthetic value.
Actors and musicians dressed by Rouse Lasserre
The label’s profile grew through collaborations with figures from film and music. Leonardo Sbaraglia wore one of her suits at the Venice Film Festival, while Juan Minujín appeared in her designs at events including the San Sebastián Film Festival, the Platino Awards and the Goya Awards.
She also worked with Fernando Contigiani during the international promotion of Society of the Snow, with Vivian El Jaber at the Toronto International Film Festival and with artists such as Tiago PZK. Her garments were also featured in an international fashion and photography exhibition held in Madrid.
Rouse Lasserre’s career connects the Buenos Aires countryside, theatrical workshops, audiovisual costume design and the red carpet. At every stage, she has pursued the same goal: to preserve the artisanal knowledge of tailoring while opening it to new proportions, movements and interpretations.
